# My Learnings From the B2B Berlin Event

Here are my learnings from the last B2B event where some B2B startup founders shared their experience and learnings in a friendly environment hosted by [SAP](https://www.linkedin.com/company/sap/) and organized by [B2B Berlin](https://www.linkedin.com/company/b2b-berlin/):

### 1- [Gero Decker,](https://www.linkedin.com/in/ACoAAAB0Je0B_5A4APqVIPjDKO50ZppTE67wKxM) General Manager at [SAP Signavio:](https://www.linkedin.com/company/signavio/)

\- Building AI products brings new unknown challenges, which leads to changes in the way we used to structure our product teams and development #processes  
\- #Sustainability should remain a strong focus using AI and there are a lot more works to be done in this area

### 2- [🇺🇦 Dr. Anna Lukasson-Herzig](https://www.linkedin.com/in/ACoAABpXHAEBQcCG1q3wRnCX57bGY7ClVvVy_vQ), Founder and CEO of [n](https://www.linkedin.com/in/ACoAABpXHAEBQcCG1q3wRnCX57bGY7ClVvVy_vQ)[yris GmbH:](https://www.linkedin.com/company/nyris/)

\- As a founder, never go out of the sales team  
\- Working from the home country is beneficial, but working from a vacation trip doesn't work  
\- Take the cheapest (VC) you can and take as much as you can  
\- No guts no glory

### 3- [Sven Przywarra](https://www.linkedin.com/in/ACoAACBnwqYBfL2DUjxRBuX2hDmHm3ctvtYaa1I), Co-Founder and CEO of [LiveEO](https://www.linkedin.com/company/liveeo/):

\- Take out processes that are not working (ASAP)  
\- Don't replicate; get inspired and invent  
\- Start with building network  
\- Hire multipliers vs single contributers  
\- Communicate values and goals

### 4- [Alexander Müller](https://www.linkedin.com/in/ACoAABamSs8BgofnkwV9HIsjrVZXtIbimdaHmpI), Founder and Managing Director of [Workist](https://www.linkedin.com/company/workist-com/):

\- Try to sell your product three times before building it  
\- Always first sit down with customers  
\- Nobody expects perfection  
\- Building a startup takes time... Iterate, iterate, iterate  
\- Be ready to disrupt yourself, always

Thanks to [Greg Greenberger](https://www.linkedin.com/in/ACoAAA4M7fEBahanfR7larGpDHui0tJqfcTQWsM) and other B2B Berlin organisers.

More info:  
\- [B2B Berlin](https://www.meetup.com/b2b-berlin/)  
\- [Link to my original post in LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7154159926280396801/)